--- title: inai Blog | Follow inai For Trending News, Best Practices And Resources | Anta Pattabiraman description: Anta Pattabiraman is the co-founder and CEO of Inai, a global payment stack simplifying native payments within a single integration. Over the last 5 years, he has worked with 200+ businesses ranging from SMEs to Bigtechs. --- [Skip to content](https://inai.io/blog/author/anta-pattabiraman#main-content) [Webinar](https://inai.io/webinar/airlines-auth-rate) Strategies to optimize auth rates for the airlines - 07 Dec 2023 - 08:30 AM GMT [Register now](https://inai.io/webinar/airlines-auth-rate) Inai is now part of Chargebee! [Learn more](https://inai.io/a-new-chapter) [![inai logo - dark 1(1)](https://inai.io/hs-fs/hubfs/inai%20logo%20-%20dark%201(1).png?width=123&height=71&name=inai%20logo%20-%20dark%201(1).png) ![61d58b9a29606befe2395d4c_Mask Group](https://inai.io/hs-fs/hubfs/61d58b9a29606befe2395d4c_Mask%20Group.png?width=80&height=47&name=61d58b9a29606befe2395d4c_Mask%20Group.png)](https://www.inai.io/) - Our Solution Show submenu for Our Solution - [https://inai.io/hubfs/Observe-icon.svg Observe Observe](https://inai.io/revenue-optimization) - [https://inai.io/hubfs/OptimizeReconcile-1.svg Reconcile Reconcile](https://inai.io/reconciliation) - [https://inai.io/hubfs/Revive.svgReviveRevive](https://inai.io/revive) - [https://inai.io/hubfs/involutary%20churn%20logo.png Involuntary churn Involuntary churn](https://inai.io/involuntary-churn) - [https://inai.io/hubfs/payment-optimize.png Payment optimization Payment optimization](https://inai.io/revenue-optimization) - [https://www.inai.io/hubfs/Alerts-1.svg Alerts Alerts](https://inai.io/alerts) ![](https://inai.io/hubfs/Read%20everything%20payments.jpg) ### Read everything payments Explore our carefully curated blogs and articles for the latest insights in global fintech and payments [Find out more](https://inai.io/blog) - [Pricing](https://inai.io/pricing) - Learn Show submenu for Learn - [https://inai.io/hubfs/digital-content.svg Blog Blog](https://inai.io/blog) - [https://inai.io/hubfs/documentation.svgDocumentation Documentation](https://docs.inai.io/) - [https://inai.io/hubfs/faqs.svgFAQsFAQs](https://inai.io/faqs) - [https://inai.io/hubfs/Orchestrate.svgIntegrationIntegration](https://inai.io/integrations) - Company Show submenu for Company - [https://inai.io/hubfs/About.svg About us About us](https://inai.io/about) - [https://inai.io/hubfs/careers.svg Careers Careers](https://www.notion.so/inai/Job-Board-83509f377b1a41f3b2b2ef2499c57601) Open main navigation Close main navigation ![inai logo](https://inai.io/hubfs/inai%20logo%20-%20dark.png) - Our Solution Show submenu for Our Solution - [https://inai.io/hubfs/Observe-icon.svg Observe Observe](https://inai.io/revenue-optimization) - [https://inai.io/hubfs/OptimizeReconcile-1.svg Reconcile Reconcile](https://inai.io/reconciliation) - [https://inai.io/hubfs/Revive.svgReviveRevive](https://inai.io/revive) - [https://inai.io/hubfs/involutary%20churn%20logo.png Involuntary churn Involuntary churn](https://inai.io/involuntary-churn) - [https://inai.io/hubfs/payment-optimize.png Payment optimization Payment optimization](https://inai.io/revenue-optimization) - [https://www.inai.io/hubfs/Alerts-1.svg Alerts Alerts](https://inai.io/alerts) ![](https://inai.io/hubfs/Read%20everything%20payments.jpg) ### Read everything payments Explore our carefully curated blogs and articles for the latest insights in global fintech and payments [Find out more](https://inai.io/blog) - [Pricing](https://inai.io/pricing) - Learn Show submenu for Learn - [https://inai.io/hubfs/digital-content.svg Blog Blog](https://inai.io/blog) - [https://inai.io/hubfs/documentation.svgDocumentation Documentation](https://docs.inai.io/) - [https://inai.io/hubfs/faqs.svgFAQsFAQs](https://inai.io/faqs) - [https://inai.io/hubfs/Orchestrate.svgIntegrationIntegration](https://inai.io/integrations) - Company Show submenu for Company - [https://inai.io/hubfs/About.svg About us About us](https://inai.io/about) - [https://inai.io/hubfs/careers.svg Careers Careers](https://www.notion.so/inai/Job-Board-83509f377b1a41f3b2b2ef2499c57601) - [Sign up](https://ai.inai.io/sign-up#) Log in - [![](https://inai.io/hubfs/Observe-icon.svg)**Observe**Dashboard](http://ai.inai.io) - [![](https://inai.io/hubfs/OptimizeReconcile-1.svg)**Reconcile**Dashboard](http://ai.inai.io) - [![](https://inai.io/hubfs/Revive.svg)**Revive**Dashboard](http://ai.inai.io) # Latest Blog Learn Everything that falls under the umbrella of payments. [![Bold Black Friday text with red and black gradient background, showcasing payment strategies and opportunities with Observe.](https://inai.io/hs-fs/hubfs/Bold%20Black%20Friday%20text%20with%20red%20and%20black%20gradient%20background%2c%20showcasing%20payment%20strategies%20and%20opportunities%20with%20Observe%20(1).png?height=700&name=Bold%20Black%20Friday%20text%20with%20red%20and%20black%20gradient%20background%2c%20showcasing%20payment%20strategies%20and%20opportunities%20with%20Observe%20(1).png)](https://inai.io/blog/navigating-black-friday-and-cyber-monday-with-inai-observe) Nov 15, 2024 6:46:55 PM ## [Navigating Black Friday and Cyber Monday with inai Observe: Real-Time Insights for a Seamless Holiday Sales Season](https://inai.io/blog/navigating-black-friday-and-cyber-monday-with-inai-observe) As the holiday season nears, the annual excitement for Black Friday and Cyber Monday is building. Shoppers eagerly await discounts, while businesses brace for one of the busiest—and most... ![Picture of Drisha Sinha](https://inai.io/hs-fs/hubfs/Me.jpeg?width=50&name=Me.jpeg) [Drisha Sinha](https://inai.io/blog/author/drisha-sinha) ![](https://inai.io/hubfs/Access%20time.png) 9 mins - [All](https://inai.io/blog) - [Payments](https://inai.io/blog/tag/payments) - [Payment Gateways](https://inai.io/blog/tag/payment-gateways) - [Payment Process](https://inai.io/blog/tag/payment-process) - [Payment Methods](https://inai.io/blog/tag/payment-methods) - [Subscriptions](https://inai.io/blog/tag/subscriptions) - [Others](https://inai.io/blog/tag/others) - [Payment Failure](https://inai.io/blog/tag/payment-failure) - [Payment Failures](https://inai.io/blog/tag/payment-failures) - [Security](https://inai.io/blog/tag/security) - [Chargebacks](https://inai.io/blog/tag/chargebacks) - [Payment Reconciliation](https://inai.io/blog/tag/payment-reconciliation) - [3DSecure](https://inai.io/blog/tag/3dsecure) - [Company](https://inai.io/blog/tag/company) - [DeclineCodes](https://inai.io/blog/tag/declinecodes) - [DeclineManagement](https://inai.io/blog/tag/declinemanagement) - [EcommerceStrategies](https://inai.io/blog/tag/ecommercestrategies) - [PaymentOptimization](https://inai.io/blog/tag/paymentoptimization) - [PaymentPerformance](https://inai.io/blog/tag/paymentperformance) - [ReduceChurn](https://inai.io/blog/tag/reducechurn) - [RetailTech](https://inai.io/blog/tag/retailtech) - [RetryStrategies](https://inai.io/blog/tag/retrystrategies) - [SmartRouting](https://inai.io/blog/tag/smartrouting) - [TransactionSuccess](https://inai.io/blog/tag/transactionsuccess) [![top 5 shopify paymetns common error codes and how to fix it](https://inai.io/hubfs/common%20error.png)](https://inai.io/blog/top-5-shopify-payments-common-error-codes) Jul 25, 2024 7:13:22 AM ## [Top 5 Shopify Payments Common Error Codes, And Here’s How To Fix Them](https://inai.io/blog/top-5-shopify-payments-common-error-codes) Shopify is one of the largest eCommerce platforms globally, which makes it one of the most... ![Picture of Mike Evennett](https://inai.io/hubfs/MIKE%20png.png) [Mike Evennett](https://inai.io/blog/author/mike-evennett) ![](https://inai.io/hubfs/Access%20time.png) 5 mins [![](https://inai.io/hubfs/What%20Are%20the%20Top%20Ways%20to%20Identify%20and%20Reduce%20Interchange%20Downgrade_.png)](https://inai.io/blog/what-are-the-top-ways-to-identify-and-reduce-interchange-downgrade) Jul 5, 2024 5:59:03 AM ## [What Are the Top Ways to Identify and Reduce Interchange Downgrade?](https://inai.io/blog/what-are-the-top-ways-to-identify-and-reduce-interchange-downgrade) Interchange refers to the fee debit and card companies charge to process a transaction. The... ![Picture of Mike Evennett](https://inai.io/hubfs/MIKE%20png.png) [Mike Evennett](https://inai.io/blog/author/mike-evennett) ![](https://inai.io/hubfs/Access%20time.png) 5 mins [![](https://inai.io/hubfs/6%20Top%20Most%20Important%20KPIs%20for%20Subscription%20Merchants-1.png)](https://inai.io/blog/6-top-most-important-kpis-for-subscription-merchants) Jul 5, 2024 4:54:00 AM ## [6 Top Most Important KPIs for Subscription Merchants](https://inai.io/blog/6-top-most-important-kpis-for-subscription-merchants) Subscription business models are not just a passing trend but a proven method of securing recurring... ![Picture of Mike Evennett](https://inai.io/hubfs/MIKE%20png.png) [Mike Evennett](https://inai.io/blog/author/mike-evennett) ![](https://inai.io/hubfs/Access%20time.png) 5 mins [![Involuntary Churn](https://inai.io/hubfs/Header%20-%20What%20Is%20Involuntary%20Churn%20and%20How%20to%20Reduce%20It_-1.png)](https://inai.io/blog/what-is-involuntary-churn-and-how-to-reduce-it) Jul 5, 2024 4:24:59 AM ## [What Is Involuntary Churn and How to Reduce It?](https://inai.io/blog/what-is-involuntary-churn-and-how-to-reduce-it) Customer churns are hard to ignore when they directly impact your business’s bottom line. Retaining... ![Picture of Anta Pattabiraman](https://inai.io/hubfs/61f773e45259c0183174da05_Headhosts_Anta.png) [Anta Pattabiraman](https://inai.io/blog/author/anta-pattabiraman) ![](https://inai.io/hubfs/Access%20time.png) 9 mins [![Top 5 Ways to Optimize Your Payment Retry Strategies](https://inai.io/hubfs/Top%205%20Ways%20to%20Optimize%20Your%20Payment%20Retry%20Strategies.png)](https://inai.io/blog/top-5-ways-to-optimize-your-payment-retry-strategies) Apr 23, 2024 6:18:07 PM ## [Top 5 Ways to Optimize Your Payment Retry Strategies](https://inai.io/blog/top-5-ways-to-optimize-your-payment-retry-strategies) As of July 2021, 1.12 billion credit cards were circulated within the United States, while the... ![Picture of Anta Pattabiraman](https://inai.io/hubfs/61f773e45259c0183174da05_Headhosts_Anta.png) [Anta Pattabiraman](https://inai.io/blog/author/anta-pattabiraman) ![](https://inai.io/hubfs/Access%20time.png) 8 mins [![](https://inai.io/hubfs/How%20Can%20Merchants%20Increase%20Transaction%20Approval%20Rates%20With%20Real-Time%20Payment%20Data.png)](https://inai.io/blog/how-can-merchants-increase-transaction-approval-rates-with-real-time-payment-data) Apr 15, 2024 3:04:05 AM ## [How Can Merchants Increase Transaction Approval Rates With Real-Time Payment Data?](https://inai.io/blog/how-can-merchants-increase-transaction-approval-rates-with-real-time-payment-data) Payment declines, especially online payments, are volatile and can be approved/declined due to... ![Picture of Anta Pattabiraman](https://inai.io/hubfs/61f773e45259c0183174da05_Headhosts_Anta.png) [Anta Pattabiraman](https://inai.io/blog/author/anta-pattabiraman) ![](https://inai.io/hubfs/Access%20time.png) 7 mins Prev [1](https://inai.io/blog/author/anta-pattabiraman) [2](https://inai.io/blog/author/anta-pattabiraman/page/2) [3](https://inai.io/blog/author/anta-pattabiraman/page/3) [4](https://inai.io/blog/author/anta-pattabiraman/page/4) [5](https://inai.io/blog/author/anta-pattabiraman/page/5) [Next](https://inai.io/blog/author/anta-pattabiraman/page/2) ### Receive the latest Newsletter updates Search - There are no suggestions because the search field is empty. ![Group 3956](https://inai.io/hs-fs/hubfs/Group%203956.png?width=175&height=175&name=Group%203956.png "Group 3956") ### Subscribe to our blogs Be the first to get updates on fintech related news ##### PRODUCTS - [Observe](https://inai.io/revenue-optimization) - [Reconcile](https://inai.io/reconciliation) - [Revive](https://inai.io/revive) ##### RESOURCE - [Blog](https://inai.io/blog) - [Ebook](https://inai.io/ebook) - [Guide](https://inai.io/guide) - [Comic strip](https://inai.io/comic-strip) ##### COMPANY - [Contact Us](https://inai.io/contact-us) - [Documentaton](https://docs.inai.io/docs) - [Careers](https://www.notion.so/Job-Board-83509f377b1a41f3b2b2ef2499c57601) ##### LEGAL - [Terms & Conditions](https://inai.io/terms-and-conditions) - [Privacy policy](https://inai.io/privacy-policy) - [Security](https://inai.io/security) --- ![inai logo - dark 1(1)](https://inai.io/hs-fs/hubfs/inai%20logo%20-%20dark%201(1).png?width=123&name=inai%20logo%20-%20dark%201(1).png "inai logo - dark 1(1)") [Follow us on LinkedIn](https://www.linkedin.com/company/inai-in/mycompany/) [Follow us on Twitter](https://twitter.com/inaitech) [facebook-f icon](https://www.facebook.com/inaitech/)